A huge advertising campaign has beeen set up for promotion of new taste of „Dirol” chewing gum. Resistance of ostriches, who jealously guard the secret of new taste from people has become the main idea of this campaign. Dirol.md has unique web design and one of a kind animation of inteactive elements. Users could read feature artciles and the story of „Dirol Mystery” origin, use a big taste converter to analyze their own taste and share the results in social networks. They could also try to discover the sercret of „Dirol Mystery” taste.